“Don’t forget to put lotion on your face!” It’s something my mother used to say all the time, and now the habit is ingrained in my skin-care routine. But skin experts say far too many people skip this essential piece of the skin-care puzzle altogether. “Most people are not aware of the importance of skin hydration,” Joyce Imahiyerobo-Ip, M.D., director of cosmetic dermatology at South Shore Medical Center, tells SELF. Dehydrated skin can lead to issues like inflammation and breakouts. Now, if you have oily skin, you might think: This story isn’t for me; I need to cut down on the moisture....

We <3 hearing feedback from our customers about how much they love their Bad Medina Cosmetics products. Here are a few of our absolute favorite customer testimonials!   “I don't know where to begin!! The lip stick [Like No Other] glides on like pure silk, layers beautifully with no clumping , lasts for hours on the lips!!!! I've worn it alone, I have also applied a darker color on top lip this shimmer on bottom lip and rubbed lips together for the perfect pouty kiss!!! I will keep buying this as this is my new holy grail lipstick!!!!!”  - Dena...